SEO (Search Engine Optimization) is the practice of improving a website's visibility in unpaid ("organic") search engine results to attract more relevant visitors by making content understandable and valuable to both users and search engines like Google, focusing on quality content, user experience, and technical factors to rank higher and drive organic traffic. It's a key digital marketing strategy that boosts online presence without direct ad spend, aiming to answer user intent and provide excellent experiences.
How SEO Works
- User Intent: Understanding why someone searches (informational, navigational, transactional) is crucial to providing the right content.
- Crawling & Indexing: Search engines use crawlers (spiders) to discover and index web pages, following links to build a massive database.
- Ranking Factors: Complex algorithms rank pages based on relevance, authority (E-A-T: Expertise, Authoritativeness, Trustworthiness), usability (speed, mobile-friendliness), and user location/history
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